ABOUT
Professional Portfolio
With over five years of experience across the Dubai property and asset management landscape, I’ve held dual directorship roles leading marketing and leasing for two high-growth companies: Shosty and Quintessential Quarters. My role has been rooted in commercial performance, leveraging data-driven strategies, automation, and integrated communications to drive consistent pipeline and revenue growth.
My background blends hands-on operational leadership with high-level commercial planning. I’ve built and managed performance marketing engines, closed over AED 140M in asset acquisitions, and led cross-functional teams through rapid expansion and transformation. My leadership spans paid digital, CRM systems, leasing strategy, investor engagement, and team scaling.
I approach every challenge with a systems-first mindset — balancing long-term brand value with short-term revenue goals. Whether optimizing lead funnels, negotiating leasing terms, or growing a portfolio by 180%, I deliver measurable outcomes and build sustainable growth frameworks that scale across industries.
EXPERIENCE
Work History
Directorship Roles
Real Estate and Asset Management
Commercial Scale Specialist
Data-Driven Marketing
Revenue Optimization
Operational Leadership
Led strategic initiatives in real estate and asset management, focusing on delivering commercial scale through innovative marketing strategies and revenue optimization.
Specialized in data-driven marketing, utilizing targeted performance strategies to drive digital visibility and enhance customer relationship management infrastructure.
Led operational functions, overseeing cross-functional teams to optimize revenue and drive performance analysis for sustainable growth.
Strategic Partnerships
Multi-Market Expansion
Digital Marketing Expertise
Automation Specialist
Revenue Analysis
Cross-Functional Leadership
Focused on establishing strategic partnerships to drive multi-market expansion and leasing, optimizing asset portfolios for sustainable growth.
Utilized full-funnel digital marketing strategies and automation techniques to maximize visibility and enhance customer engagement.
Analyzed revenue and performance metrics, providing insights for data-driven decision-making and leading cross-functional teams to achieve business objectives.
EDUCATION
Academic Background
Bachelor of Commerce in Marketing
Certificate in Data Science: Probability
KEY ACHIEVEMENTS
Commercial Acquisitions
Portfolio Growth
Recognized for successful acquisition strategies, contributing to substantial asset growth and commercial scale in real estate and asset management.
Digital Visibility Enhancement
Performance Marketing
Received accolades for increasing digital visibility and leveraging targeted performance marketing to enhance customer engagement and CRM infrastructure.
Systems-Led Business Building
Strategic Vision Execution
Acknowledged for a systems-led approach to business building, balancing strategic vision with hands-on execution for sustainable growth and market expansion.
Cross-Functional Leadership
Operational Excellence
Recognized for cross-functional leadership and operational excellence in driving revenue optimization and performance analysis across diverse business functions.
Real Estate & Marketing Intersection
Growth-Focused Environments
Acknowledged for operating at the intersection of real estate, marketing, and business strategy, with an interest in growth-focused environments across industries.